New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

For every £1 spent on beauty influencers in 2017, brands secured an average ROI of £8.81 Instagram overtakes YouTube as the number one channel for beauty brand promotion Digital beauty influencers have replaced celebrities as main choice for talent collaborations 80% say influencers are pivotal in influencing the opinions and buying decisions of millennial customers […]